Creative Scotland Staff Helpdesk

Audience Spectrum 9

• What is Audience Spectrum?
• How is Audience Spectrum created?
• How can I analyse my data using Audience Spectrum in my Audience Finder dashboard?
• How has COVID-19 affected the Audience Spectrum segments?
• How can I start using Audience Spectrum in Audience Finder in my everyday work?

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Mosaic 2

• What is Mosaic UK?
• What is Mosaic Scotland?